Wednesday, July 19, 2006

Another Reason I Hate Marketing

Toothpaste was on my shopping list and my supermarket has decided that I will have Colgate this time (I always buy what is on sale). But why are there so many versions of Colgate Total? Shouldn't "Total" include everything? They had "Total Whitening", "Total Tartar Control" etc. And I hate the fact that I have to choose between tartar control or whitening or fresh breath etc.. I want it all - Totally! Honestly, I don't believe any of this marketing nonsense anyway.

They should call it "Colgate Almost Everything with Whitening"

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